One of the most serious challenges facing companies advertising products online is creating content that can be unique and engaging to drive higher traffic and convert more leads. Therefore, the majority of these companies resort to specialists, also known as social media designers, to overcome this problem.
This article will discuss this relatively new job and serve as a guide for amateurs who want to be professional social media designers.
What Does a Social Media Designer Do?
Social media designers should be computer savvy to a certain level. Moreover, they should be well-rounded in graphic design and marketing approaches. Designers should apply their marketing knowledge to create appealing content for potential clients; their designs will be interpreted as an increase in sales and conversion due to the traffic caused by the curiosity-stirring visuals. Social media designers are the axis of any successful online marketing campaign.
What are the Responsibilities of a Social Media Designer?
Create Visual Content
Creative visual content includes the following aspects:
- Organizing clients’ feedback in an artistic and trustworthy manner
- Creating logos that blend with the company’s concepts and identity
- Designing eye-catching graphic content that lures more users to like the company’s page
- Creating infographics that provide information about the company and introduce it to the clients to build a relationship with them
Thankfully, with the help of technological advances, creating all types of designs isn’t a problem anymore; designers these days can use an online image editor to create a mesmerizing photo in no time.
Test Compatibility
When social media designers finish creating visual content, they need to test how their final work appears on various devices such as laptops, tablets, iPhones, and social media platforms like LinkedIn and Facebook. Then, they might have to modify the dimensions to ensure ultimate compatibility.
Construct a Firm Company Image
Since social media designers are responsible for all sorts of visual content, their work should be constant and coherent to build an integrated image for the business.
Suppor Marketing Efforts
Social media designers should work hand in hand with marketing experts to establish a strong social media presence that helps the company push its commodities online. They are obliged to keep themselves abreast with the latest trends to design content that has the potential to go viral and promote sales.
Increase Website Traffic
Creating unique and attractive content can maximize the number of likes, comments, shares, and visits to the company’s landing pages or website.
What Characteristics Make Social Media Content Popular?
Being Cut Out to Suit the Audience
Social media designers must study their target audience’s demographics to know their preferences and create content that speaks directly to them.
Being Cross-Platform Effective
Designs might be published on several social media platforms within the same campaign, and social media designers must ensure the designs are updated to fit every channel accordingly.
Being Interactive
Any creative content should include a comment section that engages online users and motivates them to start a conversation.
Intensive Call to Action
It’s a simple trick that guarantees a certain post is shared and viewed multiple times by communicating with people and pushing them to act unconsciously.
Being a Mosaic
It refers to being versatile but cohesive. Everything should go together and fall into place. Design colors should be in absolute harmony with each other and with the general concept of the company and the product.
Being Perfectly Mapped Out Visually Speaking
The social media designers should cover all the following bases:
The Cover Photo
It should be noted that cover photos may not be available on some platforms. However, when there is one, It’s better to be thought of as a banner with a clear and brief message, and an extension of the profile photo that should go well with it
The Profile Picture
A suitable avatar or symbol that stands for the brand and serves as an autograph.
The layout
Designers don’t have much freedom as the platform dictates the layout. However, they can adjust a few features to personalize the account.
Being Useful
For the content to be viewed, it should provide something for the viewers, like dates of important events or celebrations, instructions on how to buy a product at a lower price, and so on.
Being Purpose Arranged
Group the post and pictures according to their common theme—for example, celebratory, advertising, or informative posts.
Being Editable
Designers would receive criticism and suggestions from followers who may point out something that went overlooked during the designing process or propose further changes to certain aspects. Therefore, the content should be ready to undergo numerous adaptations and modifications.
Conclusion
In short, social media designers do most of the visual representation of a company or a product, so they might use a little assistance from an image editor or any other graphic designing app to create attractive and creative content.
